Many firms in the marketing services space seek to make additional profits by outsourcing critical functions to less skilled service providers in order to profit as an outsourced-outsourcer.
A popular example would be an agency, or even a call center partner, who sub-contracts the actual call center work (domestically or off shore) on a campaign. Typically, these subcontractors are less-skilled, less-compliant, and deliver sub-par execution.
We keep critical functions on-site where they can be carefully managed and optimized. We test, engineer and reverse engineer on a dime because its all in-house.
We don’t play the labor arbitrage game. In our experience, for every $1.00 of expense saved by outsourcing to a remote, offshore labor pool, at least $2.00 of revenue is lost due to skill gaps, and execution problems.
Our business model is to identify campaigns that can benefit from a highly-skilled, carefully managed team, working in our controlled environment. We want to be twice as expensive, and four times as effective.